Headquartered in Gainesville, Florida, CPPI is a general contracting, design-build and construction management firm with branch offices in Florida, Georgia and Virginia. In 1968, Charles Perry founded Charles R. Perry Construction, Inc. and expanded operations in 1993 when he founded Perry-Parrish, Inc. Mr. Perry was widely known for his professionalism and integrity along with his strong sense of family, cordiality, respect and fairness. As such, he fostered a work culture that placed a high value on these traits and he created a legacy that became
the foundation for the company’s culture today.
In 2011, when Charles R. Perry Construction, Inc. and Perry-Parrish Inc. merged as one company, the leadership team realized that as the combined teams came together, it was extremely important to preserve and advance the culture and values that Mr. Perry had instilled when he started the companies so many years ago to assure the newly combines companies hit the owner’s performance expectations and remained a desirable place to work.
The Challenge
As the combined organization grew in size and complexity their opposing cultures made it more difficult to maintain the cultural values that had historically provided such a strong foundation. This challenge was reflected throughout the organization in increased employee turnover rates.
A simultaneous economic downturn sent shock waves across the commercial construction industry, directly impacting CPPI’s revenue and slowing growth. This convergence prompted the CPPI leadership team to re-evaluate their organization, what had contributed to their success in the past and how they wanted to achieve their goals in the future.
The Solution
At Velocity, we believe that an Intentional Culture continuously aligns and regulates an organization’s values, beliefs and behaviors in support of the business strategy. We partnered with CPPI to implement our Intentional
Culture Framework™. This methodology is a three-phase process that helps teams understand where they are today and to create a desired future state which aligns vision, culture and individual performance toward their company goals.
Each part of the methodology incrementally builds upon the next to turn insights into alignment and action, drive implementation of culture priorities, create champions, advance employee buy-in and sustain the change with guidance from Velocity at each step of the process.
“A company’s culture is key to performance but it has so many dimensions to it. Velocity helped us to
become more intentional about the culture we wanted and continues to help us sustain a culture
that aligns with our mission to build strong and lasting relationships and structures. We build strong
and lasting structures, Velocity helped us build a strong and lasting culture.”Breck Weingart, Chairman
The Results
From recruiting to collaboration in the workplace, this initiative has measurably impacted every aspect of the business:
- Employee turnover has decreased from 33% to 5%
- Company revenue has increased 244% over a five-year period after engaging with Velocity
Read the full case study below or click here for a downloadable PDF.
CPPI-Case-Study_ICF