Training Programs

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Creating a Powerful Value Proposition

  • Duration

    ½ day or 1 day

A powerful value proposition provides clarity and focus around what distinguishes your organization from the competition.

Velocity’s eye-opening 7-Step Discovery Process enables organizations to fully examine their core competencies, their customer’s perception and expectations, competition, and potential barriers that impact your value.

Value Proposition Training

How do you position yourself to a potential customer?

What separates you from your competition?

How does your organization stand out in a crowded market?

Participants will:

Develop a clear and succinct Value Statement that reveals your organization’s unique benefits to potential clients and stakeholders

Reveal clarity around the organization’s “identity”

Pinpoint the organization’s true differentiators from their competition

Identify the organization’s values and core competencies

Test your value proposition for points of failure or weakness

Build a value chain throughout the organization to ensure alignment and develop buy-in

Contact us to discuss our Value Proposition training